About Brooke

Brooke Hall is a speaker, strategist, and creative founder whose work centers on transformation—of self, culture, and the stories we tell. Known for her intuitive vision and ability to bring bold ideas to life, she has spent the past two decades creating work that stirs imagination, brings people together, and expands the edges of what’s possible.

She is the founder and CEO of What Works Studio, an award-winning creative agency now focused on applied AI. One of the few woman-led firms in its space, What Works blends storytelling, systems thinking, and emerging technology to help mission-driven leaders harness AI for growth, innovation, and cultural relevance.

Brooke has created projects that have drawn nearly half a million attendees per year, generated over $100 million in economic impact, and brought communities together through immersive, joyful experiences. Her work includes launching America’s first large-scale light festival, producing innovation conferences as catalysts for change in a city poised for transformation, and curating a celebrated series of editorial events and underground art parties that energized local culture and sparked unexpected collaborations.

Her work has been featured by outlets like CNN, The Guardian, New York Magazine, Fast Company, and National Geographic, and recognized with awards including Innovator of the Year, Top Female CEO, 25 Women to Watch, and the Silo Breaker Award. She was also selected as a Salzburg Global Fellow for her contributions to creative leadership and cultural innovation.

Now based in Southern California, Brooke’s journey has evolved into a deeper synthesis of soul and strategy. She is a certified meditation teacher (trained by Jack Kornfield and Tara Brach), a practitioner of Biofield Tuning, and a graduate of Yale’s Science of Well-Being course.

Her upcoming book, The Pronoia Effect (Spring 2026), explores how belief, creativity, and coherence shape reality. It’s a call to reclaim your narrative—because the most powerful story is the one you tell yourself.

Whether guiding brands, building movements, or speaking to audiences, Brooke’s work continues to illuminate what becomes possible when we lead from clarity, courage, and imagination.