About Brooke

Brooke Hall is a speaker, strategist, and founder devoted to creative transformation and cultural evolution. Known for her visionary thinking and boundless creative energy, she has spent her career bringing bold ideas to life—initiatives that uplift communities, ignite collective imagination, and reframe what’s possible.

She is the founder and CEO of What Works Studio, an award-winning creative agency now focused on applied AI for industries that build the future. As one of the only female-founded firms of its kind in the U.S., What Works blends storytelling, systems thinking, and emerging technology to help mission-driven leaders harness AI for growth, innovation, and cultural relevance.

Over the past two decades, Brooke has led large-scale initiatives that have drawn nearly half a million attendees, generated over $100 million in economic impact, and helped reposition cities as hubs of creativity and possibility. Her work includes the launch of a major innovation festival, the creation of What Weekly—an online magazine celebrating a city’s creative renaissance—and the production of cultural gatherings like Charles Street Social Club and Open Editorial, which united artists and entrepreneurs in joyful, community-driven experiences.

Brooke’s ability to bridge vision and execution has earned her numerous honors, including Innovator of the Year, Top Female CEO, 25 Women to Watch, and the Silo Breaker Award. She was named a Young Cultural Innovator Fellow by the Salzburg Global Seminar and recognized by outlets including The Guardian, CNN, New York Magazine, Fast Company, National Geographic, and Discovery Channel.

Now based in Southern California, Brooke’s journey has evolved into a deeper synthesis of soul and strategy. She is a certified meditation teacher trained by Jack Kornfield and Tara Brach, with additional certifications in Biofield Tuning and Yale’s Science of Well-Being. Her upcoming book, The Pronoia Effect (Fall 2025), explores the intersection of creativity, belief, and possibility—inviting readers to reimagine their story and step into a life of trust, alignment, and expansive purpose.

As a speaker and writer, Brooke shares grounded tools and visionary insight to help others unlock their creative power and bring meaningful ideas to life. Her writing and photography have appeared in The New York Times, Spin Magazine, Huffington Post, and more.

Whether guiding brands, building movements, or speaking to audiences, Brooke’s work continues to illuminate what’s possible when we lead from clarity, alignment, and imagination.